AI will play a significant role in reducing the problems marketers are facing today, and it will also help them increase their revenue.
Let’s take a look at some applications of AI in the digital market.
AI in Digital Marketing
Digital marketers will agree that you don’t know who is viewing your ads or clicking on them when you launch campaigns across digital media.
This results in high costs per acquisition, and consequently huge marketing losses for brands.
The biggest reason for the division between marketing and sales teams is poor quality leads. While you may want to reach working women, your digital campaign may result in students contacting you.
People are annoyed by seeing 50 display ads per week from the same company.
Artificial intelligence can help you overcome these problems and increase the productivity of your marketing area.
Digital marketing can help with guest posting serivce for websites that have good content.
1. Content Marketing
Content marketing is one of the most important areas in which AI is being used in marketing. With the AI copywriting tools, marketers have the ability to create thousands of unique, personalized pieces of content in half the time it used to take.
Each piece of content is based upon data-driven insights. It is tailored to your audience to meet their needs while remaining consistent with your brand. This content will perform better than most other content online.
The most successful content marketers know how to understand their audience and what they are looking for.
AI has made this process more efficient, allowing publishers the ability to tailor articles to specific readers interested in certain topics or products being sold.
Marketers need to consider these implications when personalizing their marketing strategies and how effective they are.
2. Improved Targeting
Next is improving your targeting. Machine learning allows you to reach the right audience at just the right time and place.
AI systems today can be built from vast amounts of data such as:
- Email clicks
- Interests
- Age
- Location
- Website visited
- Shopping habits
- Conversations about social media
These algorithms can be customized to give you scores and suggest the best audience for your ads.
3. Chatbots
Chatbots are used for many purposes. It can be used to generate high-quality leads. Chatbots can be hosted on websites and powered via a virtual agent engine called Natural Language Processing (NLP), which can be combined with artificial intelligence.
This allows the chatbot to read text messages and speech, as well as discern intent. The chatbot can be programmed to respond to your online questions and requests.
Chatbots are also able to collect documents and presales from prospects, as well as gather hot leads.
4. Analyse Sentiment
A sentiment analyzer can tell you in its simplest form if people have accessed your brand or product’s opinions.
Did You Know that chatbots can be customized to respond to user sentiments?
This technology delivers an artificial intelligence that is smarter and more human-like and can respond to the emotions expressed in written chat conversations.
This tool can be used by UX developers and UX designers to find out which products or features are lacking. It also analyzes negative emotions and reviews.
The efficiency of analysis will vary depending on the machine learning model used. It can range from 90 to 95% depending on which one chooses. The deep forest decision tree model, based on a neural network, is the most recent machine learning model. It claims to be the best at sentiment analysis.
5. Predictive Analysis
Predictive analytics is the fourth application of AI in digital marketing. It works by creating a custom system that collects data and identifies patterns. Then it predicts future events.
Predictive analytics can be used to improve the quality of leads during campaigns.
Predictive leads scoring is an algorithm that takes into account different information like a lead field, behavioral data, demographics, and so on.
The leads scoring algorithm then generates a formula to automatically group your leads, so you can quickly identify the most qualified.
This will allow you to get higher conversion rates and lower your costs of client acquisition.
Predictive analytics can also be used to segment customers and send customized messages to each segment based on their behavior traits.
