Entertainment is something we all love and enjoy. It keeps our minds off worries and makes for a fun and leisure activity. However, finding quality entertainment today has become a tedious job where we have to surf through a lot of content on the web before settling to watch something we like.
However, Tata Sky, the biggest of all DTH service providers in India, has always successfully provided quality content to its subscribers. Now with its rebranding to Tata Play, it plans to expand its entertainment services. That way, users will have all types of entertainment under a unified platform and won’t have to go through the hassle of searching for quality content.
Let’s decode Tata Play’s rebranding strategy and what the company has to offer.
Tata Play: The Tactful Rebranding Strategy
The change in brand identity is a strategic approach by Tata Play to extend its quality entertainment to more consumers. It has already cemented its position as an unparalleled player of DTH services. Now the new and smart strategy that the company has adopted is to amplify its OTT services. With the inclusion of Netflix, the largest OTT platform, Tata Play has made a tactful move.
OTT is the future of entertainment because of its immense versatility and capability to meet the increasing demands of modern-day entertainment. Tata Play ensures that Indian consumers can easily access the best of the latest entertainment from a single platform. Also, as the demand for broadcast television channels is still strong in the Indian market, the company will continue to broadcast regular TV channels as it has been doing for the last 15 years.
With the new range of combo packs, Tata Play has merged its DTH offers with OTT content to simplify things for consumers. There is no more hassle for users to subscribe to different OTT platforms separately as well as choose DTH plans for their TVs.
Tata Play: Entertainment at Its Best
Quality content is all over the internet for users to consume. However, it becomes challenging to search for those contents. Tata Play plays the role of bringing all types of quality content to one place and providing them to the users.
Let’s discuss the various types of entertainment available for you on Tata Play.
- DTH channels: Tata Play broadcasts these television channels on your TV. You can choose from various DTH plans and even add specific channels to your pack. The channels in HD & SD quality cover a variety of content such as films, serials, news, sports, music and many more.
- OTT content: Several OTT apps are included in Tata Play Binge Combo plans. Tata Play redirects users from its interface to the OTT platforms, where they can watch their favourite content any time of the day.
- Tata Play’s Exclusive Services: The exclusive, value-added services by Tata Play are exciting entertainment packs at affordable prices. Different categories are as follows: Entertainment, Kids, Learn, Regional and Devotion, which serve varied content needs of viewers.
Get Tata Play, Enjoy Quality Entertainment
Apart from offering quality entertainment, Tata Play also provides unmatched customer services and next-level tech features for the ultimate user experience. Get your Tata Play DTH connection without any more delay to relish the best of the best entertainment.
